Existing universal database models
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- #EXISTING UNIVERSAL DATABASE MODELS HOW TO#
- #EXISTING UNIVERSAL DATABASE MODELS PLUS#
- #EXISTING UNIVERSAL DATABASE MODELS FREE#
Sessions for Universal Analytics are calculated server-side. This is part of what makes the use of GA4 somewhat challenging and why Universal Analytics is a marketer-centric product while GA4 is a developer-centric product. But, be careful: each and every parameter you use must either match predefined parameters, or you need to create them as custom dimensions or custom metrics. GA4 addresses this by allowing up to 25 additional parameters to be sent with each event. This is sometimes restrictive because you might want to pass more data along with the event hit. Universal Analytics allows you to send up to four parameters along with a hit: event category, event action, event label, and event value. Since in GA4 everything is an event, it is important to differentiate between GA4’s events and Universal Analytics’ events. In Google Analytics 4, these hit types are no longer distinguished they are all registered as events. This might not sound spectacular, but consider the difference, Universal Analytics distinguishes between a total of eight different hit types:
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Universal AnalyticsĬlear winner or work in progress? Let’s rate GA4’s offerings. Let’s compare Universal Analytics and GA4 so that you can answer such questions yourself.
#EXISTING UNIVERSAL DATABASE MODELS HOW TO#
We live in a world where software can be so complicated that specialists are required to use a tool and where AI is being tapped to assist users in learning how to use specialized software! Some people will understandably ask, is this going to be difficult, costly, or that double-cost, a waste of time? It is important to understand GA4’s value because the majority of your colleagues are wired to resist change. GA4’s ability to stitch user data, whether in-app or on-site, vastly improves our ability to track user behavior and, therefore, to better understand the user. More recently, the beta GA4 offers unification of user data streaming from apps and websites. In response, GA4 entered the scene back in 2016 as Firebase Analytics which primarily provided the analysis of Apps. However, as smartphone sales skyrocketed, matched with a rising number of apps, the need to measure app usage exploded the demand for more sophisticated data collection.
#EXISTING UNIVERSAL DATABASE MODELS FREE#
With a free offering, Universal Analytics (with Google Tag Manager) democratized website tracking. Google Analytics 4: a Revolution in User Analyses So, if you are asking, “ Can I stitch my user data across web and app touchpoints?” the answer is: “ yes”, and GA4 is probably your go-to solution. What GA4 does offer is a new paradigm in user journey analytics. However, GA4 applies a novel approach and may not provide the data your marketing team is familiar with or requires. If you are asking, “ Should we adopt GA4?” the answer is: “ Yes, like it or not, you have to switch!”. This article compares Google Analytics 4 vs Universal Analytics.
#EXISTING UNIVERSAL DATABASE MODELS PLUS#
Being the fourth version of Google Analytics releases, it is being dubbed GA”4″ however, don’t be fooled into presuming that means that 4 has everything that Universal Analytics has plus more. It is the younger sibling of Google Analytics, known by the moniker Universal Analytics (aka GA3). And, it isn’t even fully launched yet! GA4 is a Google analytics toolset that tracks the use of websites and apps. GA4 has been with us for long enough that people have formed, dropped, evolved, and hardened their opinions. Let’s take a look at the features offered by Google Analytics 4 vs Universal Analytics.